Pricing
Free to launch. Free to grow. We only earn when you do.
Drift is free to the track owner. The platform is funded by a 5% guest booking fee added to online reservations, so venues can launch the full operating stack without setup fees, hosting bills, or a monthly software invoice.
The offer in one glance
$0/month
to the track owner
5% guest fee
on online reservations only
Full platform
bookings, timing, fleet, leaderboards, payments
Most popular
Free Drift Site
Launch on a full Drift website with hosting, booking flow, race management, fleet tracking, and live timing already under one roof.
5% guest booking fee
Launch with the free site- Free public website
- Free hosting
- Online booking and scheduling
- Race management and live timing
- Fleet management and maintenance tracking
- Stripe Connect payments
- Gift cards, leaderboards, and guest follow-up
- Use your own site instead
Use Drift On Your Site
Keep the website you already have and let Drift power bookings, race management, fleet tracking, and payments behind it.
5% guest booking fee
Use Drift on my site- Embeddable booking widget
- Race management and live timing
- Fleet management and maintenance tracking
- Stripe Connect payments
- Leaderboards and guest retention tools
- Free public website and hosting
01
Give track owners the full platform without the bill
Drift is built so the track owner does not have to pay separately for a website, hosting, booking system, timing software, and fleet management tool just to go live.
02
Let online demand pay for the software
The 5% guest booking fee on online reservations funds the entire platform. This keeps the offer simple and keeps fixed software cost off the operator.
03
Pick the launch path that matches your venue
Some owners want the free Drift site and hosting. Others want Drift embedded on the site they already have. Either path delivers the full product with the same economics.
Feature comparison
Every launch path includes the full racing platform.
The decision is not whether you get the platform. The decision is whether Drift launches the full site for you or powers the booking flow inside the site you already have.
Core platform
Free site
Your site
Online booking and scheduling
IncludedIncludedRace session management
IncludedIncludedFleet tracking and maintenance
IncludedIncludedLap timing and leaderboards
IncludedIncludedRace packages and bundles
IncludedIncludedSafety briefings and waivers
IncludedIncludedCustomer records and follow-up
IncludedIncludedPublic launch path
Free site
Your site
Free Drift website
IncludedNot includedFree Drift hosting
IncludedNot includedUse your existing marketing site
Not includedIncludedEmbeddable booking widget
IncludedIncludedSEO-ready track and booking pages
IncludedIncludedCommerce and economics
Free site
Your site
$0/month to the track owner
IncludedIncluded5% guest booking fee on online reservations
IncludedIncludedStripe Connect payment processing
IncludedIncludedGift cards and promo codes
IncludedIncludedGroup pricing and memberships
IncludedIncludedRevenue reporting and analytics
IncludedIncludedFAQ
The questions track owners usually ask before they switch.
The goal here is simple: explain what is free, how the guest fee works, and how to decide between the free Drift site and embedding on your own.
What is actually free to the track owner?
Everything. The Drift website, the hosting, the booking system, race management, fleet tracking, and live timing are all free to the track owner. The platform is funded by a 5% booking fee added to online reservations paid by the guest.
Does every venue have to use the Drift website?
No. You can launch on the free Drift website or keep your current site and embed the Drift booking widget. Both paths give you the full platform.
How does the 5% guest booking fee work?
The 5% fee is added to the guest total at online checkout. It is not deducted from your revenue. Walk-ins and in-person bookings do not incur the fee.
What payment processor do I need?
Drift uses Stripe Connect. You connect your own Stripe account and receive payouts directly. Drift never holds your funds.
Can I manage multiple tracks from one account?
Yes. Multi-track management is built in with per-track settings, scheduling, fleet assignment, and consolidated reporting.
Is there a contract or commitment?
No. There is no contract, no lock-in, and no cancellation fee. You can export your data and leave at any time.
Ready to launch without putting another software bill on the track?
Pick the free Drift site or keep your current site, let the guest booking fee fund the platform, and get the full racing operating stack live today.